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What About Your Invention
is Patentable?
The United States Patent
and Trademark Office offers several types of
patent protection to inventors. Generally
one or another type of patent is most
appropriate to a new invention, but frequently
an inventor is well advised to seek more than
one type. Because this information is written
for the small entity independent inventor, the
"utility" patent and the "design" patent are
addressed, because these forms of patent
protection are usually most appropriate.
The
Design Patent
Design patents protect the
ornamental nature of a new invention. One will
immediately understand what is protected by
reading a design patent. The legal claim, and
there is only one claim in a design patent,
simply states that what is protected is depicted
in the accompanying drawings. There is no
elaborate detailed description of how the
invention is constructed and how it works in a
design patent. A brief description of the
drawing figures merely states what views are
being shown.
So what defines the
particularity of protection in the given
invention? Only the drawing figures. These
figures are drawn to depict the invention with
accuracy from every side. You may have guessed
it already; but the design patent protects the
outward appearance of inventions. That's all.
Should a competitor find a way of making a
device that accomplishes the same results as
your design patented invention, but which does
not look like yours, he or she can make and sell
such a device without worrying about infringing
your design patent.
Design patents are useful
for preventing counterfeiting or "same image
knockoffs," and possibly protect against
competitive goods that look similar, but the
determination of what-looks-like-what is
subjective and often difficult to
anticipate.
The
Utility Patent
There are at least ten
times as many utility patents as there are
design patents. You may be somewhat familiar
with utility patents but do not know there are
any other types. If you are asked, "Is it
patented," they usually mean. "Is there utility
patent protection." Utility patents have the
potential to protect inventions very strongly
and quite broadly. This form of patent
protection addresses the structure of the
invention and how it works. Utility patents also
protect methods, such as a method of baking a
cake; i.e., sift four cups of flour into a bowl;
next, whip two eggs, etc.
Utility patents protect new
materials as well. Often a novice inventor will
worry that if he protects a particular physical
structure in his patent, then others will simply
change the structure to some degree and "get
around" his patent so as to successfully
compete. Although this can happen, two things
can make it difficult if not impossible in many
cases.
First, alternate
embodiments of the same invention can't avoid
infringement if the patent claims use broad
language to cover most of the important possible
embodiments, not just the one or more described
within the patent application per se.
Second, if the patented
invention is the best embodiment; i.e., least
parts, lowest cost, accomplishes its objectives
with great efficiency, and so on, one would
expect that other embodiments being less
desirable will not be competitive in the
marketplace. The key lesson taught by this issue
is that patent protection cannot make up for
poor invention. By law, design/utility patents
are prepared and prosecuted before the U.S. PTO
by registered patent agents and patent
attorneys, but you, the inventor, may also file
them pro se, that is. Needless to say, this is
not a very good idea, except for the Provisional
Patent application.
Current filing fees are, at
the time of this writing, $160 for design patent
applications and $395 for utility patent
applications. The cost to have these
applications prepared and prosecuted is usually
much less for the design patent.
Design patents are valid
for 14 years from date of issuance and utility
patents are valid for 20 years from the date of
filing. Neither can be renewed once
expired. The design patent does not require
maintenance fees but the utility patent requires
a fee paid 3, 7 and 11 years after date of
issuance in order to keep it in force. If a new
invention is, disclosed to the general public
such as by a press or new-product release, or if
it is offered for sale, you lose your right to
file for patent protection in most foreign
countries.
However, you may still file
a U.S. patent application within one year of the
disclosure or offer for sale. If a U.S. patent
is filed prior to any public disclosure or offer
for sale, foreign patents may be filed within
one year of the U.S. filing. In such cases the
date of priority given to such foreign filings
is the U.S. filing date.
This rule allows you to
publicly disclose and sell your invention after
a U.S. filed application, and not worry about
others getting foreign filing date priority.
However, if foreign filings are not completed
within the one-year grace period, you lose your
right to assert the U.S. filing date as your
foreign application priority date.
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In order to be able to
apply for a patent on a product, you need to
know whether anything like it has already been
patented. In order to determine this, you'll
need to conduct a "patent search" to discover if
a similar product has ever been patented. This
process requires researching through patents in
your specific category, as far back in history
as possible.
For about $500, you can do
this through a patent attorney or patent agent
office. But if you have the time and your city
has a patent depository library, you can also do
your own preliminary search for free. There are
more than eighty U.S. Patent Depository
Libraries located throughout the United States,
at least one per state. But first, here's the
difference between a "patent" search and
"trademark" search.
Patent
Searches
A patent search is a search
of all the patented items in the U.S. Patent and
Trademark archives to see if your product has
already been patented. Up until 1995, patent
durations were for 17 years from the date of the
patent's issue. Therefore if you happen to find
any patents exactly like yours, which have
expired, these patents are now "public domain"
and cannot be patented again. Similarly, if you
find a patent, which is still active, you will
not be able to patent your product unless it is
different enough.
However, finding existing
patents, whether in the public domain or active,
is very valuable to you because it can help you
and your patent attorney develop your patent so
that it isn't rejected based on past claims of
these existing patents. This is where a good
patent attorney is crucial. A patent search is a
more specialized task than a trademark search,
because to conduct a thorough patent search
really requires thought and analysis.
While we recommend getting
a patent search with a qualified patent attorney
or agent, we also suggest that you do a
preliminary patent search yourself, because you
will learn a lot about your product by doing
this preliminary research. By doing a
preliminary search yourself, you will also be
able to compare the results to see whether you
came up with any patents that were not on the
patent attorney's list.
Trademark
Searches
A patent search is
completely different from a trademark search. A
trademark search is a simple process of a
computer going through a database of trademarked
words to see if any of the words match. They
will come up with a list of similar trademarks
for you to review and determine whether your
proposed name is already taken or not.
A Company's trademarked
name and logo is its intellectual property. If
you find trademarks that are very similar to
your proposed name and are even in the same
industry, you might want to consider a different
name from the get-go to help you save money in
filing it, having to drop it, and then having to
file a new name because you are infringing on
somebody's trademarked name.
Companies who own
trademarks can subscribe to a "trademark watch"
service, which provides them with reports of
similar names that are in the process of being
trademarked. Therefore, if your name is too
similar, these companies will know about your
trademark registration and you could receive a
letter from their attorney stating that your
proposed name is infringing upon their
trademark.
However, if your proposed
name is the only name you want, and you feel it
is different enough from any other trademarked
names, you can take it through the procedure of
dialogue between attorneys to determine whether
you will have a legal battle or not. Your
attorney will be your best counsel on this. A
trademark search usually costs in the range of
$200.
Patent and Trademark
Depository Libraries
There are about 80 Patent
and Trademark Depository Libraries throughout
the United States -- at least one per state. If
you don't have a Patent and Trademark Depository
library near you or in your state, you might
want to consider taking a business trip to the
nearest one if it's within your budget and if
you have the time. By going there physically,
you will have the direct assistance of the
qualified department staff to help you with any
questions or problems you may have. You can
estimate at least one full day's work at the
depository library. Copyright searches as well
as trademark searches can be done in these
specialized libraries too.
Internet
If you're limited on time
and money, you can also do a "preliminary patent
search" right on the Internet. However, please
note that the U.S. Patent & Trademark Office
says that "you can search patents on the web but
you can't do a patent search." However, starting
out by doing a preliminary patent search on the
web, will familiarize you with the terms and
general system so that you are prepared and
better educated when you either go to the Patent
and Trademark Depository Library or to a patent
attorney.
Shopping for Patent
Services
When you shop for patent
attorneys or patent searchers, ask what database
they use to conduct their search. Many use a
standard computer database, which searches for
all patents issued after 1965 because, believe
it or not, earlier patents aren't computerized
yet.
Patent and Trademark
Depository Libraries also have access to the
computer database (sometimes they charge a
nominal fee of $25-$50) so you can do a manual
and computerized search at the same time. Most
patent attorneys also do patent and trademark
searches. However, there are also independent
research companies that specialize in patent or
trademark searches and other aspects such as a
trademark watch service -- a service that sends
you a list of any new trademark or patent
applications similar to yours, once you have a
trademark or patent.
Average rates for patent
searches are about $500, and cost more if it's
done more thoroughly than just through a
computer search. If you check firms located in
Arlington, VA or Washington D.C., they usually
do their searches with the original patent
records located at the United States Patent and
Trademark and Office, which could be a more
complete search.
As with any service, we
recommend that you call and request that
brochures be mailed to you first, and ask them
lots of questions about how they do the search
and what databases and sources they use. Then
start laying out your information so you can
compare all of the services at a glance.
Avoid the
Pitfalls
As you research patent
search companies, be aware that you might end up
contacting what are known in the industry as
"invention scam operations" who will offer to
not only do the patent search, but will also do
an evaluation, file the patent, market the
product, get it licensed and will basically
offer to do it ALL for their clients (for
escalating fees, of course). The only way to
distinguish between companies is to gather
information first, then determine whether the
company's mode of operation fits the pattern of
these types of operations.
http://www.inventorfraud.com.
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A patent is a document that
is issued to an inventor by the United States
Patent and Trademark Office in Washington, D.C.
It contains a detailed description of what the
invention is and how to make or use it. In
addition, each patent has at least one "claim,"
which summarizes what the inventor asserts to be
his or her protectable invention. Patents can
have lots of claims ranging from the general to
the specific if the invention warrants
them.
If someone other than the
inventor starts making, using or selling what is
described in any claim of a patent, the patent
is infringed. An inventor has the right to stop
such an infringement and may be able to obtain
money to compensate for any damage or injury
caused by the infringement. This is called the
patent right, and it runs for 20 years.
NOTE: The 20-year right
applies to applications filed on or after June
8, 1995. Prior to that date patents were granted
for 17 years.
The basic idea behind
patents is to encourage you to make your
creations known to others so that everyone
working in a particular field can develop
further inventions based on the most up-to-date
technology, or get a license to use the
creations. The theory is that this disclosure
betters society as a whole. The 20-year patent
right is granted as a fair exchange for full
disclosure of the invention by the inventor.
What Makes An Invention
Patentable?
- In deciding whether or not
to grant a patent, the Patent Office considers a
number of issues. These same issues may be
reconsidered in court if a patent is later
challenged in litigation. In general, to qualify
for a patent:
- The invention must be new.
If it was invented before and was not concealed
by the previous inventor, it usually cannot be
patented now, even if the prior inventor did not
patent it.
- The invention must not be
on sale or in public use more than a year before
the application is filed. This is true even if
you have put it on sale or in public use. The
moral here is to get the application on file as
quickly as possible.
- The invention must not be
obvious. Even if the exact invention was not
made before, a creation cannot be patented if
others have made similar inventions that render
the new one obvious to other people in the same
field.
- The invention must be fully
disclosed in the application. If you know
of some particularly good way to produce the
creation but keep it secret, the patent may be
invalid. If you try to fool the Patent Office
and a court later finds out about it, you will
probably lose the patent.
- The prior inventions of
others that an inventor knows about must be
disclosed to the Patent Office -- if not in the
application, then in a separate paper. If you
hide prior inventions from the Patent Office and
a court later finds out about it, the patent
will probably be lost.
- The invention must be more
than a mere idea. It must relate to a process,
machine, manufacture or composition of matter,
such as a unique recipe.
Note: Special patents are
also available for ornamental designs that are
new and original. For instance, you designed a
distinctive bottle in the shape of a chili
pepper to hold salsa, you could apply for a
design patent. These are granted for only 14
years, rather than 20, and the procedures for
applying are pretty much the same as for other
patents; however, a design patent application is
usually shorter and simpler to prepare, since it
is largely made up of drawings of the
design.
What If Someone Else Comes
Up With A Slightly Different Creation?
A rival invention that
improves on your idea does not diminish your
patent right, and you may be able to stop your
competitor and collect money damages. You
cannot, however, sell your invention with your
rival's patented improvements. That is your
rival's property, not yours. You are entitled
only to continue selling your invention in its
original form. You also are free, of course, to
dream up and patent your own improvements. Or
you and your rival could reach an agreement in
which one (or both) of you create the improved
product, and the other is justly compensated.
What Should A Person Do If
Someone Is Infringing On A Patent?
You most likely will need
to consult a lawyer since it is rarely so simple
a problem to solve by calling up the infringer
and declaring: "I have a patent that
covers what you are doing. Please stop and pay
me for the harm you've caused." In most cases,
you will have to go to court, or at least
threaten to do so. And if a court case is filed,
you can usually expect a long, hard (and
expensive) battle. The alleged infringer might
claim not to be infringing or that your patent
is not good. The more valuable your invention,
the more likely it is that people will try to
copy it and then fight you in court.
Patent lawyers often take
cases on a contingency basis, which means you
don't have to pay up front. Still, if you don't
have significant financial resources, you may
want to recruit a partner (or partners) in
advance to help you defend the patent in
exchange for a share of profits. The company
that is going to manufacture your invention may
be interested in such a deal.
Is
A Patent Always The Best Way To Protect An
Invention?
Not necessarily. Some
inventions, like recipes, may be better off kept
as trade secrets. That's what the Coca-Cola
Company has done for years with its soft drink
formula, which remains a cherished trade secret
that has never been patented. Commercial issues
often dictate the choice of whether or not to
patent an invention or keep it as a trade
secret. So long as your potential
competitors can't study your creation and figure
out how to make (and possibly patent) it
themselves, you may be fine keeping it as a
trade secret.
Trade secrets do have legal
protection against disclosure. For example, if a
manufacturer is using a secret process, he or
she can require that any employees keep the
process secret, even after they leave the
company. And if an employee leaves to work
elsewhere, the manufacturer can ask that the new
employer not encourage disclosure of the secret
process. It's also possible to file suit in
court to prevent disclosure.
How
Does A Person Get A Patent?
The first step is to
prepare an application, which is then filed with
the Patent Office. Your application should give
a very detailed description about how best to
make and use the invention. Sometimes, if a
patent be sufficient. If it is unclear from your
description that the invention will actually do
what you say it will do, you may be asked to
prove that your idea is workable by developing a
prototype.
Government patent examiners
whose job is to decide whether the application
describes and claims something that is
patentable will examine the application. If an
examiner decides that it does, a patent will be
issued. If the examiner decides that it does
not, your application will be rejected. You may
try to change the examiner's mind, or you can
try to modify your application so that the
examiner finds it acceptable.
This process can take
considerable time -- well over a year. If an
examiner cannot be persuaded to issue a patent,
you can either give up or appeal the rejection
to a special board in the Patent Office. This
takes more time.
Is
A Lawyer Necessary?
No, but if you can afford
one it's advisable. However, it's not
cheap. The going rate for a simple
application that sails through the Patent Office
is several thousand dollars (depending on where
you live). More complicated applications may
cost even more. And there are also filing fees
in the Patent Office ($155 minimum, at
present).
The cost of an attorney may
be worth it, though. Patent Office procedures
can be obscure and complex, and a seasoned
patent attorney will know how to usher your
application through as quickly as possible. If
you seriously think you've reinvented the wheel
(and if you think your idea is likely to be
infringed on and thus the subject of court
actions), it is usually best to hire an
attorney. Mountains of paper have been written
on the requirements for Patentability by judges,
lawyers, professors and others. If you plan to
try getting a patent on your own, you should
have at least a passing familiarity with these
requirements.
A patent is a right,
granted by the United States to an inventor, to
exclude others from making, using, selling or
importing an invention throughout the United
States without the inventor's consent. The
inventor may license or sell the rights defined
by the Claims of the patent. There are currently
over 6 million United States patents issued to
inventors. Without a patent, anyone can make and
sell your invention without your permission and
without paying you.
Should you
patent?
Before seeking patent
protection, you should first determine whether
your invention is potentially marketable. If
your invention is not marketable, you do not
need patent protection. When determining whether
your invention is marketable, you should
determine if another company would be able to
profit from your invention not only today, but
also in the future. If so, patent
protection should be sought so that the company
would have to license the invention from you.
What is not
patentable?
An inventor cannot receive
a patent for perpetual motion devices, abstract
ideas, laws of nature, or naturally occurring
substances. An inventor cannot receive a United
States patent for an invention publicly
disclosed more than 12 months ago. Public
disclosure includes any sale, exhibit at trade
show, or printed in a publication, with a few
exceptions. You should seek a Patent Attorney's
opinion if you have any questions whether your
invention is patentable. It should also be noted
that you do not need a prototype when seeking
patent protection -- you only need to be able to
describe the invention in sufficient detail so
that one skilled in the art could construct your
invention.
Benefits of
Patenting
Patenting your invention
also allows you to prevent others from making,
using or selling your invention throughout the
United States without your consent. A patent is
also one of the few assets that can increase in
value over time. A patent also increases the
value of your business because it is considered
a valuable asset by banks and potential
purchasers of your business. There are many ways
to financially benefit from a patent. Your
patent may be sold outright to another for
monetary remuneration. You may also
license your patent to one or more parties for a
percentage of the sale price. You may also be
the exclusive manufacturer of your invention.
Whether you are a business or an independent
inventor, a patent is a valuable asset and is
needed to protect you from unscrupulous
individuals who could benefit from your hard
work.
Detailed Record
Keeping
Next to filing a patent
application, detailed record keeping is the most
important thing an inventor can do to protect
their invention. Proper record keeping is
important because it can be used as proof of the
conception date (the date of invention). It
should be noted that mailing yourself a sealed
letter with invention documents enclosed is not
an accepted method of proving your invention's
conception date for the USPTO. All inventors,
whether individual inventors or employees of a
business, should maintain a bound notebook for
recording their inventions. It is also important
to line through any blank portion of the pages
of the bound logbook/journal, which are not
written upon. The notebook should be stored
in a secure location when not in use.
Entries should contain a
clear and complete explanation of the manner and
process of making and using the invention in
sufficient detail to enable another person
having ordinary knowledge in the field of the
invention to make and use the invention. All
computations, sketches, diagrams and test
results should be contemporaneously entered into
the notebook. Notebook entries should also
describe all testing performed, the particular
type of equipment used, and the results of the
testing, both good and bad. All persons involved
in the work, and their specific role, should
also be identified in the notebook entries.
Every entry in the bound
notebook should be signed and dated by the
participants, indicating the particular project
with which the entry is associated and, if
possible, the entry should be signed and dated
by an unbiased witness or Notary Public. See
more complete information on journals and
logbooks in our "Starting Out" section.
The
Patent Search
The first step in the
patenting process is to have a professional
patentability search completed by an independent
patent searcher to ensure that your invention is
patentable. Most hire independent patent
searchers near the USPTO to perform manual
United States patent searches and do not utilize
any in-house staff to conduct the patent
searches that can potentially taint the results.
Patentability
Opinion
After the independent
patent search is completed, a registered patent
attorney or agent will compare the relevant
located patents to your invention. They
will then provide you with an honest and
objective opinion as to whether they believe
there is a chance of receiving acceptable patent
protection.
The
Patent Application
If the Patentability
opinion recommends seeking patent protection, a
patent application will need to be filed. A
patent application includes an abstract, a
specification, at least one claim, a
Declaration, a filing fee, usually at least one
drawing, and a Verified Statement of Small
Entity Status. The most important part of the
patent application is the Claims, which describe
the scope of coverage that the inventor is
attempting to receive from the United States
government. Only an experienced patent attorney
or agent can get the most preferable patent
coverage for your invention. Adequate patent
coverage ensures that potential infringers will
be prevented from making, using or selling your
invention, even if they make a modification.
Patent
Prosecution
After filing the patent
application with the USPTO, an Office Action
from the USPTO will usually be received within 8
to 14 months. Typically, the USPTO will reject
some or all of the Claims of the patent
application depending upon whether the USPTO
Examiner believes it would have been obvious to
create your invention in view of the prior art
located by the Examiner.
It is then necessary to
argue that your invention is patentable based
upon the differences between the invention and
the art cited by the USPTO Examiner. Legal
arguments and decided case law may be used to
refute the Examiner's position. A telephone
interview with the Examiner may also be arranged
to find agreement on any issues of
dispute.
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Challenge: Non-Patentable Item
- Patent Expired
- Non-statutory Subject
- Sold More Than One Year Ago
- Published More Than One
Year Ago
- You Are Not The Inventor
Possible
Approaches:
- Invent An Improvement
- File A Patent On
Improvement
- Apply To A Statutory
Application
- Look For Another
Opportunity
- File A Provisional
Application
- File A Good Trademark
- Flood the Market
Challenge: Questionable
Market
- Fad Item (Clothing Design)
- Software
- Weird Gizmo
- Small Niche Market Item
- Never Introduced Into
U.S.A.
- Your Own Mother Thinks It's
Stupid
Possible
Approaches:
- Market Survey
- Test Market
- Copyright Protection
- Trademark Protection
- Design Patent
- Provisional Patent
Challenge: Pregnant
Situation
- Manufacturer Presents
License Deal
- Money Source Writes A Check
- Your Partner Sells His
Stock
- Your Mother Sells Her House
Possible
Approaches:
- Conduct An Invalidity
Search
- File Utility Patent
Application
- License Existing Patent
Rights
- Start Developing Second
Generation
- Obtain IP and Internet
Rights
Challenge: Strong Competitors
Waiting
- Many Similar Products Exist
- Product Is A Commodity
- All The Players Are Fortune
500
- Do-It-Yourself Market
Possible
Approaches:
- Assure You Have A Great
Advantage
- Get All The Excess Out Of
The Costs
- File Accelerated
Application
- Respond Immediately To
Office Actions
- Send Notice To Competitors
- Shrink-Wrap Your License
Agreement
- License IP Rights
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Trademarks
A trademark is a word, name
or symbol that is used to identify products sold
or services provided by a business. A trademark
distinguishes the products or services of one
business from those of others in the same field.
A trademark lets consumers know precisely what
they are buying.
For example, when consumers
purchase cotton swabs bearing the trademark of
Q-tips Cotton Swabs, they know -- or are
entitled to assume -- that those swabs came from
one source: Cheesebrough-Pond's USA Co. They
also know -- or are entitled to assume -- that
the Q-tip swabs are not swabs from some other
source.
A business using a
trademark has a trademark right, which means
that the business can prevent other businesses
from using the trademark and can get money to
compensate for the infringement of the trademark
right. Trademark protection is intended to
protect consumers from confusion about what they
are buying and help manufacturers guard the
value of trademarks in which they have invested.
A trademark right can be
acquired simply by using a trademark to identify
your products or services. However, you should
pick a trademark with care and make sure you are
not choosing one that belongs to another
business. Otherwise you could spend several
months and much money promoting a new product
line only to find that your advertising dollars
are lost and that you have ended up assisting
your competitor. You could also face a lawsuit
if you fail to stop using someone else's
trademark.
Before deciding on a new
trademark, you should have a lawyer conduct a
search to locate any similar trademarks that may
already be in use. If someone is using your
trademark, you should call the infringer and ask
him or her to stop. If that fails, as it often
does, you can threaten court action. If that
fails, as it often does, you can commence an
action and seek an order prohibiting further use
of the trademark by the infringer. Courts often
issue these orders. This process can be
expensive. But it can be vital to the prosperity
and future of a business.
Imagine how Ford would fare
if GM, Chrysler, Toyota and BMW were all free to
call their automobiles Fords. To preserve the
rights to a trademark, its owner must use it and
must police how others use it. Many words that
have become part of our everyday vocabulary were
once registered trademarks whose use became so
widespread; their owners could no longer
rightfully claim them.
Some of the most well known
lost trademarks, as they are called, include:
Aspirin, Cellophane, Escalator, Thermos and
Nylon.
How
Do You Register A Trademark?
Though you obtain the right
to a trademark simply by using it, your right
will be strongest if you register the trademark.
You can register by filing an application with
one or more state agencies, with the United
States Patent and Trademark Office, or with
both. Federal registration is preferable,
because the benefits of state registration are
available only in the state of
registration. The benefits of federal
registration are available nationwide. Federal
registration lasts initially for 10 years if the
registration requirements are met and the
trademark is used in connection with the product
for which it is registered. The registration is
renewable for consecutive 10-year periods. State
registration and renewal periods vary from state
to state.
A registration application
typically asks for:
- A description of the
trademark
- An explanation of how you
are using it or plan to use it in the future
- A statement that you
believe no one else has a right to use it.
If you are applying for
federal registration, you also will have to show
that you are involved in interstate commerce.
You can apply for registration if you have
actually used the mark or if you have an
intention of using it.
There are restrictions on
federal registration of a person's last name or
a geographic location as a trademark. For
example, if you want to register trademarks like
"NEW YORK" Cream Soda or "MR. SMITH'S" Cough
Remedy, you will have to show that these common
names have come to be associated with your
products. You probably will have to prove that
you have a consumer base that identifies "NEW
YORK" with your cream soda and "MR. SMITH" with
your cough syrup. The federal registration
process can take a year or more.
The filing fee, at present,
is $245. You can prepare and file the necessary
papers on your own, but it is advisable to
consult a trademark lawyer for at least some
initial guidance. The legal fees involved in
registering a trademark are typically less than
those involved in obtaining a patent.
To signify your claim to a
particular trademark, you can use the TM symbol
if the trademark is unregistered. If it is
registered, you can use the R inside a circle
symbol.
Public
Notice
Anyone who claims rights in
a mark should use the symbols TM (trademark for
goods) and SM (service mark for services) to
alert the public to their claim to an
unregistered mark. The owner does not have to
have a trademark application filed or a
registered trademark to use these symbols. The
registration symbol (an "R" with a circle around
it) may only be used when the mark is actually
federally registered with the USPTO. This
applies to both registered trademarks and
service marks.
Selecting A
Trademark
Selecting a registerable
mark prior to introducing a new product or
service will save time and money later when you
attempt to register your rights. Trademarks are
typically classified into four basic categories:
Generic; Descriptive; Suggestive; and Arbitrary.
Generic trademarks are not registerable since
they describe the whole class of goods, such as
the word "spoon." Arbitrary marks are the best
choice when selecting a trademark since they
have absolutely no meaning associated with the
owner's product or service, such as "3M."
Trademark
Search
A trademark search should
be completed for determining whether your
proposed trademark is eligible for use and
federal registration. For words or logos, a
search should be conducted of federal records
maintained by the USPTO. A State trademark and
Common Law search should also be completed since
rights in trademarks vest initially with the
first to use the trademark in commerce. Common
Law trademarks are marks that have not been
federally or state registered but are used in
commerce by another company.
Federal
Registration
Federal Registration of a
trademark provides constructive notice that the
mark is in use and that the owner is entitled to
use the mark throughout the United States for
the goods and/or services described in the
registration. Federal Registration of a
trademark can last indefinitely if properly
renewed. There are two types of applications:
"Use-based" applications; and "Intent-to-use"
applications. A use-based application is
utilized when the applicant is using the mark in
interstate commerce. An intent-to-use
application is used when the applicant has not
used the mark in interstate commerce but intends
to use the mark and wants to reserve it for use
in the future.
Trade Names
When an individual or
organization transacts business under a name
different that its true name, the name is
considered a "trade name." The trade name should
be registered with the Secretary of State where
the business is organized. One benefit of having
a trade name is that no other organization can
transact business under the same or deceptively
similar name to the registered trade name. A
trade name can also be used to prevent another
organization from registering a similar state
trademark.
Can
A Person Choose Any Name for A
Company?
No. While most states have
only minimum requirements regarding the choice
of a company name, known in legal lingo as a
trade name, you will have trouble if you pick
the exact name or one that too closely resembles
that of a competitor. In general, state laws:
- Require that a company that
is incorporated include a designation such as
"Inc." or "Company" in the name.
- Prohibit the use in the
name of such words as "insurance" or "mortgage,"
for example unless the corporation is going to
engage in that particular business.
- Prohibit the use of a name
under which a business is already incorporated
in that state.
If you are incorporating,
you should first check with the secretary of
state of the state in which you plan to
incorporate to determine whether the name you
have chosen is available for your use. In many
states this can be done by telephone, at a
nominal cost. If the name you have chosen
appears to be available, you may incorporate
under it.
It is important that you
understand, however, that your right to
incorporate under that name does not
automatically give you exclusive rights to the
name itself. There may be, for example, an
already-existing, unincorporated enterprise
doing business under the identical or similar
name, and that business might have rights that
are superior to yours. In fact, the use of
a name could, under such circumstances, put you
at risk of a lawsuit by that enterprise for
"infringing" or "trespassing" on its rights to
the name.
The outcome of such a
lawsuit would depend on a number of factors
including, in particular, whether you were both
engaged in similar lines of business and served
roughly the same geographic markets. If
so, the other corporation might be able to
prevent you from using the name and, possibly,
even recover damages from you. This would be a
particularly undesirable outcome if you had
invested substantial time and money developing
marketing materials, for example, in which you
used the name.
Therefore, before choosing
a corporate name, you should check not only its
availability with the appropriate secretary of
state's office, but also its use within the
general area in which you intend to do business.
You can begin with telephone directories and
trade directories that should be available at
your public library or local chamber of
commerce.
You should also check for
"d/b/a certificates" that may have been filed
with the secretary of state or the county
clerk's office. If your preliminary
searches do not turn up a similarly named
business, or if they do, and your respective
businesses are in unrelated fields or
non-overlapping markets, the chances that you
will be able to incorporate and do business
under that name, undisturbed, are improved.
Quite often, though, circumstances are not
particularly clear-cut.
You should consult an
attorney, particularly if you intend to produce
expensive marketing materials before you
incorporate.
Trade Secret
Rights
Why
Think About Trade Secrets?
Secrecy is sometimes the
easiest protection to obtain for new technology,
but might equally easily be lost. From a
defensive perspective, third parties might have
trade secret rights that can pose problems.
What Can Be Protected as a
Trade Secret?
Generally speaking, a trade
secret can be any information that:
- Provides economic value or
a commercial advantage to those who know it.
- Is not generally known to
those who could take economic advantage of it
(in some jurisdictions, the information also
must not be readily ascertainable from publicly
available sources); and
- Is the subject of
reasonable efforts to maintain secrecy.
For example, if a
particular compilation of information
"components" meets the above three criteria, the
compilation itself may be a trade secret, even
though its component parts are not.
What Protection Do Trade
Secret Rights Provide?
The owner of a trade secret
can enforce its rights against those who
misappropriate the secret, but not against those
who independently develop it or who legitimately
acquire it from other sources. Misappropriation
of a trade secret usually takes one of two
forms.
The first general type of
misappropriation is use or disclosure of the
secret in violation of an obligation of
confidence. The obligation can be express;
e.g., because of a nondisclosure agreement
(NDA), or implied; e.g., arising from a special
relationship such as the employer/employee
relationship. The second general type of
misappropriation is use of improper means to
obtain the secret; e.g., theft, espionage.
Reverse engineering of a
publicly available product usually will not be
considered improper means. Caution -- Improper
means can sometimes be in the eye of the
beholder. In the duPont v. Christopher case, the
court held that aerial photography of a chemical
plant under construction constituted improper
means.
How
Can Trade Secrets Be Safeguarded?
Some common techniques for
maintaining secrecy include:
- Need-to-know disclosure
only to those who have a business reasons to
obtain the information;
- The use of nondisclosure
agreements, although nondisclosure agreements
may not be necessary for employees who usually
have a duty to preserve their employers secrets
anyway; and,
- Physical security that is
reasonable under the circumstances, including
appropriate legends to identify confidential
information.
Absolute secrecy is not
necessary and is often difficult to prove, in
any event.
How
Can Trade Secret Rights Be Lost?
Trade secret rights
generally die if secrecy is lost. For example,
this can happen by publishing the secret
obtaining a patent that discloses the secret and
not taking sufficient precautions to protect
secrecy in some circumstances; or selling a
product from which the secret can be discerned;
e.g., by reverse engineering.
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A copyright is very much
what it sounds like: a right to prevent others
from copying works that you have written,
authored or otherwise created on your own. The
U.S. Copyright Office states "Copyright is a
form of protection provided by the laws of the
United States (title 17, U.S. Code) to the
authors of 'original works of authorship'
including literary, dramatic, musical, artistic
and certain other intellectual works. This
protection is available to both published and
unpublished works."
A copyright is an extremely
powerful and very inexpensive (just $20)
protection, which protects your specific form of
expression. A copyright protects you
against anyone copying your intellectual
materials. For example, it protects you if
you've written a book, article, lyrics, poem,
artwork, photographs, and literature
Yet, it is much broader in
scope than most people think. It also
covers the following broad categories:
- Literary works
- Musical works and
accompanying words
- Dramatic works including
accompanying music
- Pantomimes and
choreographic works
- Pictorial, graphic and
sculptural works
- Motion pictures and other
audio/visual works
- Sound recordings
- Architectural works
- Software
Included within these
categories are cartoons and comic strips,
movies, video recordings, musical compositions
and lyrics, sound recordings, multimedia works,
computer programs, daily newspapers, automated
databases, and online works. For example, while
it does not stop anyone else from writing a book
on the same "subject" as yours, it does prevent
direct copying or plagiarizing of paragraphs,
chapters and materials from your own book as
well as the main format.
When the work is ongoing,
and there will be new sections added or updated
material over time, there is also a special
procedure on how to register this type of
evolving work. Generally, the copyright
protection applies to any works "whether or not"
the materials are officially copyrighted.
However, registering the copyright with the U.S.
Copyright Office makes it much easier to prove
the copyright in court.
Additionally, since March
1, 1989 when the United States adhered to the
Berne Convention, a copyright notice is also not
required by law anymore.
But having the copyright
notice on any works helps to discourage
infringement and can eliminate an "innocent
infringement" defense where a person claims that
he/she did not realize that the work was
copyrighted. This notice is a very simple
process that you can do yourself. As soon as you
begin distributing your work (even before you
send in the copyright application), you can
begin writing the following notification and
information on all pages of your work.
According to the U.S.
Copyright Office, "The notice for visually
perceptible copies should contain all the
following three elements:
- The symbol (the letter C in
a circle), or the word "Copyright," or the
abbreviation "Copr."
- The year of first
publication of the work. In the case of
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